The tail end of 2022 saw an explosion of both new body-care brands and body-care expansions from existing brands. Tatcha launched its three-piece Hinoki collection, inspired by forest bathing. It includes an exfoliating body wash, a lotion and an oil. Fast-growing, affordable skin-care brand Naturium broke into body care with six body washes, featuring ingredients like vitamin C and glycolic acid. Josh Rosebrook, known for its skin-care and hair products, debuted three body-care products: a body wash, an exfoliating body serum and a vitamin C-based body cream. And on December 26, after launching a “Booty Balm” in July, JLo Beauty added a body serum and cream to its assortment. As for entirely new brands that debuted, there was Gente, co-founded by model Marianne Fonseca. It’s based on enhancing the impacts of Brazilian lymphatic drainage massage, an increasingly popular body care service. Iota was another newcomer, it focuses on the health of the microbiome, and uses pre and postbiotics in its body wash and body serum.