For our latest PR box, we partnered with renowned Brazilian designer Gustavo Silvestre and his social impact initiative Ponto Firme to create exclusive handcrafted crochet bags.

Founded in 2015, Ponto Firme has grown into an internationally recognized social project that trains and employs artisans from vulnerable communities, including former inmates, refugees, immigrants, and individuals rescued from forced labor conditions.

Each bag created for Gente Beauty was carefully handmade by artisans connected to the project, carrying with it not only exceptional craftsmanship, but also a s
tory of resilience, transformation, and hope.

By partnering with Gustavo Silvestre and Ponto Firme, we are honored to help amplify a project that proves creativity can be a powerful force for dignity, inclusion, and positive impact.